Bosch Tassimo T65, was rated the coffee maker of the year by several tech experts from California, but the big question is why? What has made this coffee machine stand out from the rest of the single cup coffee makers? And what should you know before investing in a single coffee maker of this caliber.

LCD Premium T65 Home Brewing System by Bosch

• Mavea Water filtration system
• Imported
• Suitable for most cup etc
• Cupstand light system
• Silent preparation of coffee shop-quality beverages
• Highest convenience with a Multilingual LCD display
• Premium metallic brewer color – Twlight Titanium

The Bosch Tassimo T65 is not just your average coffee maker, is a whole new way preparing the hot drinks you would only be able to get from your local barrister. With the Bosch T65 system and T Discs you can make the hot drink you want, when you want it, with absolutely no fuss, no mess.

What makes Tassimo different?

A) The breakthrough technology in the T Discs
B) Tassimo Premium coffee

A) T Discs

The ingenious Tassimo disc is designed to work exclusively with Bosch T65. Each T Disc contains the exact amount of premium coffee bean selection, and sealed to protect the precious flavors inside. When you have selected your desired flavor, simply insert the T Disc into the Bosch T65 and press the button. The system will read the barcode on the disc and prepare each and every desired hot beverage according to the correct amount of water, brewing time and temperature. All the brewing and preparation happens within the T discs, using unique inverse flow. Your beverage pours directly into your cup from the T Disc.

B) Premium Coffee

Starbucks, Gevalia, Maxwell, Kenco, Carte Noire are a few of the leading brands supporting the Bosch T65.

Out of all marketing methods ever conceived, there is one that is known for its notoriety and power to invoke negative feelings, and that is telemarketing. All too often, sales calls or solicitation calls are replied with a resounding NO from an irate secretary or gatekeeper, or a deafening, slamming sound of a telephone being hung up. For telemarketers, being put through to a voice mail is more subtle, but is equivalent to saying “We’re not interested”.

In the realm of business-to-business marketing, telemarketing has constantly been questioned and debated on. Is it still a practicable way to reach out to customers? While most people will say NO, the answer is yes, but only if executed with caution, professionalism, and a broad understanding of business-customer relationships. Responsible telemarketing is good telemarketing.

Business relationships are one of the major factors that determine the failure or success of any outbound B2B campaign. An ATA (American Teleservices Association) spokesperson reported that in higher-end outbound campaigns, success rate is as high as 25% and in most cases. The quality of human interaction is a deciding factor.

Skill sets and personality traits both play significant roles in achieving B2B outbound calling success. It is essential for the caller to be enthusiastic, empathic, have genuine interest in the prospect, and be able to listen actively and handle rejection effectively. The telemarketer should also have the skills needed to deliver the campaign message efficiently, negotiate, organize and manage time and stress.

For SMEs, telephone marketing can be cost-effective and productive, and for these reasons, small to medium size businesses integrate telemarketing in their business development efforts to generate leads, set appointments, conduct market researches, strengthen their inside sales force and improve customer relationships.

While telemarketing technology has been proven to be both valuable and sophisticated these days, it does not complete the picture of success. It still boils down to the human interaction that speaking with a human being gives. Company owners and executives still prefer to conduct business with a LIVE person who understands and recognizes their issues and problems. A telemarketing project that lacks the human aspect is bound for failure.

The value of the organization’s image in its business relationships must be top of mind for a company that is contemplating to launch a telemarketing campaign. The organization’s business principles should always be taken into account in any kind of B2B cold-calling project.

There are key steps to help companies improve current relationships or create new ones:

1. Establish objectives. It is important to know what the purpose of the campaign is – to enhance customer relationships or acquire more leads. Identifying the purpose of the project and creating a clear-cut campaign description keep the telemarketing effort moving into the right direction.

2. Develop a well-targeted list. It is extremely helpful to engage the services of companies that specialize in business list development than just ripping a page off directories. Contacting customers and prospects from a well-targeted list has a greater chance of success.

3. Utilize script and call guides. This entails providing the company name, reason for the call and obtaining permission to proceed with the call. Some prospects tend to say NO to the request to continue but keep in mind that the objective is to cultivate or create a business relationship, not hinder it. If the prospect or customer on the other end of the line refuses to proceed with the call or declines for whatever reason, the telemarketer has to show courtesy and respect. If the person is busy, the salesperson can politely ask when it is better to call back. The call guide has to be pliable, open for modifications and includes questions to address the prospect or customer’s interests and concerns.

4. Measure outcome and manage data. Success can be evaluated through a comprehensive analysis of results. This includes a number of different factors such as customer response reviews, call recordings and constant assessment of the existing and potential customer profiles.

Human interaction in B2B telemarketing should not only mean speaking with a live person or throwing questions forth. Companies should execute goal-oriented outbound calling campaigns with the ultimate purpose of building long-lasting and successful business relationships.

Human resource is the sustenance of any growing business, even if you are a sole proprietor; you need to have some helping hands to successfully manage your business. When the need arises, small businesses have to decide between hiring an independent contractor and a full time employee. In today’s business world, one has to consider several points before making a business decisions. Cost saving, quality control, timely delivery, these and many other factors are becoming increasingly important, therefore you must take them into consideration before reaching a final decision, as small decisions like these can eventually make or break your business.

Let’s read about the pros and cons of both employees and independent contractors.

Employees:
Conventional employees have always been the first choice of any business for many reasons. They receive paychecks from employers on monthly basis. Apart from monthly salary, the business owner must provide the required equipments, tools and even training in some cases. Hiring an employee means you’ve got a full time subordinate. In small setups, such employees usually perform more than one duty. You can assign routine tasks according to their qualification and skills, while utilizing your time in more productive work. When it comes to management, it’s easier to manage or control these workers; as you can easily monitor their performance. Because these employees are often solely working for one business (and the job is their primary source of income), they are much more loyal and dedicated to the betterment of the company, as compared to freelancer (it doesn’t mean independent contractor are not loyal with their work). Downside of hiring full time workers includes the time spent in human resource management, while operating costs of business also increases with the growth in staff.

Independent Contractor:
Independent contractors are skilled individuals, ready to work on contractual basis, which means you hire them for a project, giving a timeline and a fixed amount as fee. Nowadays, small businesses are turning towards independent contractors for various reasons. For example, these workers are usually experienced professionals and one doesn’t need to provide any kind of training. They have got their own workplace and equipment and you don’t need to bear overhead expenses. Some companies, having their own workforce, will also offer their services as independent contractors, which mean you can outsource big projects as well. Biggest problem with hiring an independent contractor is that you are not in charge and sometimes the end result is not what you exactly needed.