So you want to get more international clients, and realize that you need to do some international marketing. But you are not quite sure what to do.

Well let’s have a look at the different areas of international marketing. Companies often go through these steps one after the other, but not always. You could start an export business for example without going through the first step of Domestic Marketing.

Each step clearly explains:



where your company is selling, and

what product you are selling.



You will see very clearly where your company’s business requirements are today with regards to International Marketing. This will also give you a better understanding of what your next step is towards getting more international clients.

1 – Domestic Marketing

First of all there is Domestic Marketing. This is where most companies start. This is the marketing you do for your local market in your own country. There are no international links in this business.

Your Company:

A domestic company, buying and selling its products within one country.

Your Product:

Is a domestic product for the domestic market.

2 – Export Marketing

This is often the second step towards International Marketing. If this is effectively a company’s second step to International Marketing, the company needs to spend a little time and effort on the foreign market research and analyzing all client feedback during this phase.

Your Company:

Sells the same product for his domestic market to a few other foreign markets. There is no effort to adapt the product to the foreign market’s needs. The company remains centered on its domestic market, with minimum cross cultural marketing efforts.

Your Product:

Is a domestic product for a foreign market.

3 – International Marketing

This is a vital stage for the company. The company will have to adapt to the market on several levels. There is often a real learning curve to adapt your products, marketing and sales to foreign markets.

The good news is that most of the skills your company will acquire to adapt to one market will be used again for all of the other countries you want to target.

Your Company:

Is now adapting its marketing, communication and products to the foreign market. At this stage in International Marketing the company is only dealing with a 1 or 2 countries.

Your Product:

Becomes one foreign product for one foreign country.

4 – Multinational Marketing

This is the fourth step. It is a logical extension of International Marketing. This is a term that might be a bit obsolete today, with the internet. It seems to be used more for the large established companies.

Your Company:

Now sells to many foreign countries. And the company now has the skills to go into more countries and will naturally tend to expand into the neighboring countries.

Your Product:

Becomes one foreign product for one wider foreign region covering a group of countries.

5 – Global Marketing

This is the last phase in International Marketing. There are few companies involved. They are the companies with brand names known worldwide.

Your Company:

Operates in such a large number of countries, you could almost say it sells its products worldwide.

Your Product:

The company will naturally move towards cutting costs and will aim to find one product for all countries. In Global Marketing the product will not be created for the domestic market and sold abroad, as in Export Marketing. In Global Marketing one product is created to satisfy the needs of all markets – all foreign countries and your domestic market.

Where Is Your International Marketing Today?

By looking at where your companies markets and products are today you can identify the type of International Marketing you should be using. You can then move towards your next step in International Marketing. These steps logically follow one after the other for brick and mortar companies and the majority of todays e-businesses.

The internet makes international business development easier today than ever before. Remember, simply having a website online will not make your company global. You will have to work at it a little. You will need to apply the right international marketing for your business’ current market and product range.

Your company will get more and more international clients as it moves through the different marketing stages. The whole notion of global business become more accessible for everyone.

Cindy King
Cross-Cultural Marketer & International Sales Specialist

Over 25 years field experience in aligning cultural offers for international sales.

International content strategy
Custom publishing in English to build international markets B2B international lead generation

40km south of Paris, France – GMT+1
Cell: +33 6 98 91 86 11
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All of us know about the hazards that go along with car insurance fraud. They’ve made sure of it! It seems like you can’t even turn around these days without tripping over another story of someone who tried to con the system and got caught. So you know your insurance providers are standing there looking over your shoulder every time you file a car insurance claim. The question is, who’s standing there looking over theirs?

If you think about it, there’s more potential for disaster in allowing car insurance companies to run around unchecked than in allowing corporate CEOs to maintain foreign bank accounts. Drivers have to have insurance. It’s a need. That means that if they had the opportunity insurers could theoretically send car insurance rates flying through the roof and drivers would have no choice but to pay it. They could find loopholes in claims, forcing drivers to go to court to defend their rights (which most of them wouldn’t, because the court costs would put more strain on their budget than just paying for their repairs).

They could randomly force drivers to raise their coverage limits, refuse to insure people for no good reason. They could send an entire economy into upheaval!

They could, but they don’t. Why? Well, part of it is that car insurance companies that don’t follow through on their promises don’t stay in business very long. And there’s the part about business ethics, etc., etc. But that’s not the whole story. The whole story involves the business monitoring organizations that are standing there looking over their shoulders.

Did you know that even though there are no specific federal regulations regarding car insurance companies, each state has a state insurance department (insurance bureau, etc.) that regulates how high companies can raise their insurance rates and addresses customer complaints to stop car insurance companies from going over the edge. These organizations decide how high rates can raise, and they help customers who are struggling against the power of a major organization to get back a little of their own without having to go broke in court.

Have you ever tried to check out a business’s reputation? The first place you’re going to go is to the Better Business Bureau. This is a reporting organization that can tell you everything about a business’s reputation and history. This is a great way for consumers to help keep companies in check, because these car insurance corporations know that black smears on their record with the BBB, Consumer Reports or other national reporting agencies is going to have a bad effect on their ability to attract new clients.

So yes, your car insurance company is looking over your shoulder (but not in a Big Brother kind of way). And yes, there’s someone looking at them looking at you. In theory, it’ll all work out in the end.  

Tony Peck is the Director of Business Operations at QuoteScout.To learn more about your home or auto insurance, visit them on the web at http://www.QuoteScout.com.

Teenagers are more excited when the day they start to drive alone having the license that will allow them. What could be the consequences that you might expect when this day comes? This question is what most parents ask about this thing. There are lots teenagers who are uncontrolled when they are driving. A lot of them are so intense and over confidence already driving in an expensive car with their companions. Parents are most likely involved on how to control this too much excitement of their kids, definitely they are thinking of teenager car insurance that will ensure their kids safety. But, because of these trends some of the teenager car insurance already set standard rates to be paid by the policy holder. These insurance companies give higher charges if the car is an expensive sporty class type.

Teenager are most likely disappointed about this fact, but they have to remember that there are certain reasons on why should they follow this guideline for their own safety. The number of recorded cases will really show on how many teenagers are already involved in different accidents that causes serious and sometimes death casualties. These teenager car insurance companies know this because young people are more fearless when driving compare to those older and experienced drivers. This is one of the reasons why car insurance companies are setting higher rates of premium that offers from these cars belonging to higher categories. Probably one of the things to do is providing these teenagers a much bigger car rather than a expensive sports car that may lead to more serious problem, this big hefty car will not easily crash and it is much safer until the time they can really drive a car which is a horsepower engine.

Parents also should consider buying a second hand car for their kids because this is also less expensive and as a starter for their kids in driving this is much safer, they can also get it in cash payment because the amount is much cheaper than brand-new cars and they can easily get the right insurance that will fit their budget. In acquiring a teenager car insurance for their kid will definitely lessen their cost. The liability insurance is more fit because it will totally lower the price rather getting the collision and comprehensive as well. Keep in mind that these second-hand cars are really cheap and the adjustment on the premium payment is very easy.

There are also some factors that can be helpful in minimizing the premium cost, parents must always remind their kids regarding some of the guideline to follow so they can always take advantage of the discounts especially from the teenager car insurance companies. By maintaining a good driving record it will help you to lower the expenses in paying the insurance. Remember that if there are cases of accidents that teenagers under this insurance policy will really create a headache because this companies will definitely charge higher rates. Most insurance companies offer great deals for student drivers who excel in their class especially having recognition receiving awards. These type of students really deserve to get some good credits from different teenager car insurance because they are also excellent in driving.

Young Car Insurance |
Young Drivers Car Insurance

Progressive Insurance Company is in the Headlines. Why? Just because of their Progressive insurance commercial which has this terrific looking brunette playing Flo, the store’s banker.

With no Flo, or Stephanie Courtney, would folks outside of the United States, and even From in the United States,  even start reading more about Progressive Insurance Company?

It’s absolute radiance on the part of Progressive Insurance Company to highlight the actress. People from all Around the globe are currently familiar with this car insurance company halfway around the globe from them. If the objective of Progressive Insurance Company is to go international, they are absolutely doing their marketing in a most innovative and subtle style.

And so, for the benefit of all those unfamiliar with Progressive Insurance Company, but tremendously in love with Flo, here’s a little bit of background … On Progressive Insurance Company.

Progressive Insurance Company is an auto insurance corporation that reviews auto insurance from other providers beside their own. They provide a comparative analysis for insurance on motorcycles, RVs, trucks, cars, and just about anything else you can find insurance on.

Started in 1937, today’s number 1 automobile insurance website was formed by Joseph Lewis and Jack Green. Their vision was to be able to provide inexpensive security and insurance to automobile owners. They were the first to ever offer installment payment schemes to their customers. This was an innovative way to guard vehicle owners in a way that was inexpensive and reasonable.

After almost 15 years, they were so profitable, they were able to upgrade their offices and move to the core of Cleveland. The growth of Progressive Insurance Company has been steady and amazing. Steady as they were able to withstand any outside threats in the industry, and amazing because they just kept improving their organization, never stopping once in their dream to be Americans most reliable insurance company.

Now, Progressive Insurance Company is continues to be a driving force in the auto insurance business. Their motto, offer the Clients the products and services they like – when they want it.

Author’s name is Umer Hayat and is manager in one of the most famous multinational insurance company. He have vast experience in Insurance industry and it’s types. You can check his sites on Insurance Reviews – in which he provides almost everything related to Insurance and you can easily find almost any question that is in your mind regarding insurance and it’s types. But if you want to read more about any way to get health insurance for free than you need to work with this link. Progressive Insurance Actress
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