Small Business Development Tool – Your Monthly Newsletter, an International Development Template
What small business development tool will allow a company to communicate internationally and also provide feedback from foreign leads and clients?
Would you believe a Two Page Monthly Newsletter translated into the language of your international target market?
With a little thought and preparation a two page monthly newsletter is the best platform for a small business to start an integrated international marketing plan.
Limiting your monthly newsletter to 2 pages makes it very versatile and limits translation costs. The newsletter can be printed recto-verso on demand from your own office printer. There are many cultures where a hard copy is considered important. A hard copy is seen to have more value than an email. Using your office printer eliminates expensive publishing costs. A factor small businesses really appreciate when they are just starting to develop your international client base.
If your monthly newsletter is evergreen in its topic and by not highlighting the date you will be able to leverage it as an international communication tool for a long time.
You can fit 4 articles in the two page newsletter on a variety of subjects. You should make sure that the articles interesting and on useful topics for your international readers. This gives you the space to write about your products, your company, your industry and your success stories. A newsletter can contain links to guides, handbooks and other information that your client will need and that you can make available on the internet.
Four articles in a newsletter can easily be re-purposed into 4 weekly emails with no extra translation costs. The four articles can even be re-purposed into more than 20 different formats, with little or no further expense, leading to multi-channel marketing. The original newsletter articles can also be made available in online formats, for example, using audio, video or PowerPoint.
All of the communication tools you create each month can be inter-linked and create interactivity with your international prospects and clients.
Are you committed to speeding up your international sales cycles?
Learn how to combine cross-cultural marketing tools and international sales strategies for faster sales.
Join us on the International Sales Road Map.
Would you like to develop your international business?
Are you a beginner at international sales and marketing?
Read the Beginners Guide Discover Your International Business.
Cindy King
Cross-Cultural Marketer & International Sales Specialist
Over 25 years field experience in aligning cultural offers for international sales.
International content strategy
Custom publishing in English to build international markets B2B international lead generation
40km south of Paris, France – GMT+1
Cell: +33 6 98 91 86 11
Follow me on Twitter
Get International Clients




